Elixir Case Study
Elixir Co. set out to launch a modern sport water bottle with an integrated filter into a crowded and competitive market. The goal was to establish a compelling brand presence while supporting the launch with strategic, multi-channel marketing.
Client: Elixir co.
Category: Water bottles with integrated filters
Services Provided: Branding, Brand Strategy, Visual Identity, Marketing Campaigns.
Duration: 3 months, Q1 2009
The Challenge
Elixir needed to differentiate its new product in an already saturated market. Without a defined brand identity or marketing strategy, they faced difficulty in connecting with their target audience and standing out from competitors.
The Approach
We started by conducting a full competitive audit and in-depth audience research to understand both market gaps and consumer expectations. Based on those insights, we refined the brand positioning, focusing on product innovation and Elixir’s mission to provide clean, safe drinking water. From there, we developed a bold visual identity and an integrated marketing plan tailored for both digital and retail channels.
“Knowing the bottle filters water as I drink gives me real peace of mind—especially when I'm hiking or filling up on the go. It feels like a smart, safe upgrade to something I use every day.”
— Research Participant
Results & Key Deliverables
Within the first three months, Elixir saw a significant increase in social media engagement and website traffic. The refreshed branding successfully resonated with their ideal audience, strengthening brand awareness and setting a solid foundation for future product launches.
A modern, versatile logo and visual identity to reflect innovation and trust
A comprehensive brand style guide to ensure consistency across platforms
A tailored social media campaign strategy to drive engagement and product awareness
Custom-designed e-commerce marketing templates for a seamless brand experience online
A refreshed website visual design optimized for clarity, conversion, and storytelling