Pizza Radio Ad
Ranalli’s partnered with me to create a high-impact radio advertisement for their new Pretzel Stuffed Crust Pizza. The goal was to produce a 30-second spot that would drive delivery orders and capture attention through sound alone.
Project Overview
Client: Ranalli’s
Category: Commercial
Product: Pretzel Stuffed Crust Pizza
Project Type: Radio Ad, 2019
Duration: 30 Seconds
Role: Content Creator, Director, Editor
Note: Concept radio advertisement for Ranalli’s. Personal project, not affiliated with the company.
The Challenge
Creating an engaging radio ad meant finding the perfect combination of voice talent and sound design. The challenge was to strike the right tone—fun, energetic, and brand-aligned—while using sound effects that enhanced the script without overwhelming it.
The Approach
I used Pro Tools, a professional audio editing platform, to bring the script to life. The production process included casting the right voice actor, layering atmospheric sound effects (like lion growls and crunchy bites), and maintaining rhythm and clarity throughout the spot. Timing was key to ensure the pacing aligned with the promotional urgency.
Results & Key Deliverables
The project delivered a professionally mixed and mastered 30-second radio ad, featuring custom sound design with carefully selected sound effects to match the script’s tone. It included voiceover direction and editing to enhance engagement and clarity. The final audio asset was formatted to meet radio broadcast standards as well as digital streaming requirements.
The final ad effectively captured the brand’s bold, fun energy and helped boost awareness for the limited-time pizza promotion. It was distributed across regional radio and digital streaming platforms, driving increased traffic to Ranalli’s website during the campaign period.