Brewery Social Media Video Ad
An independent brewery partnered with me to create a short-form promotional video aimed at increasing brand visibility and engagement on social media. The goal was to produce a high-impact 15-second ad that authentically reflected the brand and resonated with its target audience.
Project Overview
Client: Une Annee, Independent Brewery
Project Type: Social Media Video Ad
Role: Content Creator, Director, Marketer
Duration: 15 seconds
The Challenge
The brewery needed a concise yet compelling video that would stand out in social media feeds. They lacked internal resources for content creation and needed a partner who could manage the entire creative and production process end-to-end.
The Approach
I led the project from concept to completion, taking charge of creative direction, scripting, production, and post-production. The approach focused on storytelling through visuals, ensuring the brand’s personality was front and center in just 15 seconds. Professional-grade lighting, audio, and video equipment were used to elevate production quality, while clear communication and efficient planning kept the shoot smooth and on schedule.
Key Deliverables
Concept Development: Crafted a brand-aligned script tailored for social media behavior and attention spans.
Production & Direction: Directed the shoot, sourced props, and managed all technical aspects including lighting, sound, and cinematography.
Post-Production: Delivered a polished final cut with balanced audio, motion graphics, and legally licensed music.
Brand Integration: Ensured seamless alignment with the brewery’s visual and verbal identity across every frame.
Results
The final video captured the brand’s essence and delivered a professional, engaging message that the brewery felt proud to share across its platforms. The piece met all marketing goals and deadlines, strengthening the brewery’s online presence and providing evergreen content for future campaigns.